Boston, MA
Faced with an empty building and an unattractive, internally focused lobby, the building owner teamed us up with ESI Design, an experiential designer from New York to reposition the building.
Together with ESI, we opened the lobby up to the outdoors as much as possible, and used a map theme complete with historic materials to create a clean, industrial feel reminiscent of the Innovation District in South Boston. The walls of the lobby are made from wood obtained from the old oak pilings that supported the demolished Tea Party Museum.
The lobby renovation was a game-changer and the owner leased almost the entire building to WeWork.
Photos are owned by Nelson Worldwide, and depict work completed by Brad Black while at Nelson. Photo credit: Halkin Mason